The Official Onebill Blog

How business can be Social and Ring the Cash Register

JK Chelladurai, CEO of OneBill, has released an industry white paper on the importance of Social Commerce with a detailed plan on how CMO’s can monetize and achieve ROI in the subscription economy. By categorizing the five stages of organizational interaction to Social Media, JK highlights the importance of social tactics to increase competitiveness in this marketing frontier.   Download full whitepaper on Social Commerce

“Any successful effort to commercially capitalize on social networking must take advantage of the unique attributes of social networks: friends, fans, and followers. What we are now seeing with social media is the rise of the social influencer. These are friends, maybe only virtual friends, but individuals personally familiar at some level to the target audience. As such, their opinion is more highly valued than the marketer or business that is targeting them with a message.” – JK Chelladurai

“What is needed are new approaches that recognize and leverage the best social aspects of social media and combine them with efficient commerce practices directly within the social networking environment.”    << Read full article >>